Insight
New markets. New business model.
Aimia is a global leading data-driven loyalty marketing and analytics provider. They help blue-chip brands make smarter business decisions and build one-on-one relationships with their customers. Mammoth partnered with Aimia as the agency sought to reach new brands in smaller regions. Utilising a lean business model that offered them the same expertise and insights at an affordable investment.
Idea
You can’t attract people to a game-changing idea unless you surprise and delight them first.
An interactive digital experience, centred around a core galaxy concept, was designed to simplify the complex universe of coalition loyalty. Visually transporting the audience through a compelling immersive experience. The creative strategy and execution were driven by our belief that you can’t attract people to a game-changing idea unless you surprise and delight them first.
Impact
Storytelling increased emotional connection.
Engaging the audience with a benefits-led educational tool that inspired their imagination and reduced their resistance to the new idea. The creative strategy and execution warmed the cold leads into a new way of thinking. Inevitability increasing their likelihood want to build a relationship with the client.
