Insight
Life’s special moments are at the heart of everything we do.
Cellarbrations has grown to be one of the largest independent retail liquor brands in the country. With over 500 stores nationally, there is bound to be a store conveniently located near you.
Idea
Instilling confidence and taking action to leverage our collective potential.
Two motion graphic videos were created. One was a short, concise animation — designed to grab people’s attention and introduce them to the concept. The second was a more in-depth walk through of the customer journey. It visualised their path to purchase and addressed barriers that might prevent them from registering.
