Cbus Super Fund

Leverage collective potential

Launch a new brand initiative

Insight

Diverse and inclusive teams will lead to better outcomes.

Cbus are Australia’s largest super fund for the building, construction and allied industries. It's their mission to deliver better investment performance and outcomes to their members. They understand that diverse and inclusive teams will lead to this. So they created Elevate – an industry-wide program to do just that.

Idea

Instilling confidence and taking action to leverage our collective potential.

Elevate supports emerging female talent through a collective development opportunities to create a network of support and broadened perspectives. This allows both sponsors and participants to maximise their potential.

Mammoth partnered with Cbus and created a brand identity that visually emulates the initiatives aspirations. Putting emerging female talent centre stage. Backed by the power of Cbus.

Impact

The work was fantastic and, visually, very impactful.

“My team and I at Cbus had the pleasure of working with Mammoth. We found them to be flexible, creative and a pleasure to deal with. Not to mention the fact that the work was fantastic and, visually, very impactful and exactly what we were looking for!”

Johanna Neilsen
Senior Adviser to the CEO, People Cbus Super Fund